De mannen van Pak Aan leggen de laatste hand aan het selfiebord voordat het aan de muur kan, foto DUB

Selfie sign: greetings from Utrecht University


Utrecht University is now the proud home of a selfie sign: a spot on campus to make a selfie with ‘greetings from Utrecht University’. You’ll have to travel to the Uithof to find the sign, first.

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The idea for the selfie sign comes from Jeroen Frietman, who works for the Academic Affairs office. He wanted a spot in the Uithof to take a group photo at, or a selfie, that would make it instantly clear to the viewer that the picture was taken at the UU. He thinks the selfie sign will appeal the most to international students.

Frietman submitted the idea in the corporate offices’ yearly competition, in which employees can submit a ‘luminous idea’. During the new year’s speech, Frietman’s idea was crowned the winner of the competition. The jury report calls the idea ‘inspiring, cheerful, original, doable, and it ties in with the UU’s international ambitions.”

Half a year later, the photo spot has arrived. This week, the gigantic postcard-like sign – designed by the UU – was placed next to the UU for U Student Services entrance at the Heidelberglaan.

The photo spot idea was picked out of 32 submitted proposals. Previous winners’ ideas included clearer signs to the emergency services employees, an iPad-or-folder-holder in the bathrooms, and easier access to the secured bike shed at the Leuvenplein.


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